Before LinkedIn the usual way to network meant attending meetings, seminars, conferences, etc. While this still happens today, you are very limited in the number of people you can network with or contact. However, now with LinkedIn, you can network to technically millions of people, have access to a wider audience, and can do all of this from the comfort of your own home and at your own pace.
Not only can you attract new business through networking on LinkedIn but you can join groups of like-minded professionals and businesses and really take your company and income to the next level. Additionally, you can learn about new trends, stay abreast of hot topics, and discover what colleagues are doing to improve their business in today’s economic climate.
When creating a profile on LinkedIn, consider creating a personal profile and one for your company. Add some creativity when creating your profiles so that your audience is at least engaged and interested in what you have to say or offer. Don’t bore them! Also, keep it short and sweet, the vast majority of people reading your profile are busy business folks.
Be sure to emphasize your expertise by adding your resume and a detailed history of your work and personal experience that pertains to your business. Fill out all available sections to show you’re serious.
While LinkedIn is a fantastic online resource, don’t forget that networking offline is still very valuable and can provide you with a steady flow of contacts between the two. Add testimonials if you can, to build trust, and be sure you network with the right people as connections with “bad apples” can relfect negatively on you or your business.
Enjoy the power of LinkedIn and use it as a tool to further network, connect with business people, and highlight your brand.
Using LinkedIn To Expand Your Social Media Efforts | LinkedIn Marketing Tips
While LinkedIn is known as a place where business people connect and network, by that very nature it is a social media marketing platform as well. A personal or business entity can use LinkedIn to promote itself as well as make connections with other business people in an attempt to broaden one’s network.
Aside from signing up and creating a profile on LinkedIn (which is of course the starting point) one of the most popular strategies is getting recommendations. A LinkedIn recommendation can be seen as social proof toward a brand’s value and popularity. If you or your company is recommended, that shines a huge positive light on your business. It’s also recommended that you have a number of recommendatiosn on your profile because the more you have can have a positive impact as far as how other business folk see you as a valued member.
In a similar respect to giving recommendations, you should strive to get recommendations too. Again, by receiving recommendations, you are in effect getting a positive vote about you and others will take notice. If you are viewed positively, you have a better chance of connecting with more people, developing stronger business ties, and if all goes well gaining more business too!
So, sigining up, adding as much info about your business, providing and hopefully receiving recommendations as well as joining groups and being active, if you follow these basic principles on LinkedIn then you have the best chance of marketing your business and reaping the rewards of your efforts.
Source: http://impacthookups.com/marketing-on-linkedin/using-linkedin-to-expand-your-social-media-efforts
Spread The Word About Your Business Using LinkedIn
With so many powerful social media websites these days, it’s never been easier to connect with so many people even if you’re the only person in your business. If you set up your feeds correctly people can, for example, read on Facebook information about your business based on a Tweet which can lead to a connection on LinkedIn. It’s amazing how powerful this “viral marketing” can be and it makes sense why so many businesses are using such strategies.LinkedIn is a networking website aimed at professional business people and owners. It is said that the average member earns $100,000 or more per year so we’re talking about successful people with the power to make executive decisions. However, for the viral aspect of social media to really work efficiently, it does take time to set up. But, the effort (if done correctly) should pay dividends.
LinkedIn is free so if you haven’t joined yet, do so now. Fill in as much detail as you can without being too long-winded and do not be boring. Use a little creativity to describe yourself and your business. Even consider creating a quick video if possible.
One of the aspects LinkedIn is known for is recruiting so marketers often turn to LinkedIn to find part time, full time, or outsourcing staff. So, if you’re looking to source staff, check LinkedIn for sure.
You can also join relevant groups on LinkedIn. The more you contribute, the more favorable your name will become and people will want to connect with your personally. You can also start your own groups which could lead to future business relationships.
If you own a business, whether you’re a lone entrepreneur or a company with staff, LinkedIn is a great place to make relevant connections to help expand your business to the next level.
Source: http://impacthookups.com/networking-on-linkedin/spread-the-word-about-your-business-using-linkedin
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